Gainesville’s first GTX Country Night will give Cooke County residents a free evening of music, dancing and shopping at the Farmers Market on Sept. 26, 2026, according to the city’s event announcement. The city has scheduled the gathering from 6 to 11 p.m. at 215 W. Elm Street. City event announcement
The announced program includes shopping beneath the pavilion, along with a mechanical bull, food and raffle prizes. The city identifies NCTC as the sponsor and lists no admission charge. City calendar
For shoppers, Gainesville’s general market policy sets a requirement for the goods vendors offer: sellers must grow, raise or make the products themselves. The rules prohibit reselling purchased merchandise, including products obtained through distributors. Those are the city’s standing market requirements, rather than a separate set of rules published for Country Night. Market vendor rules
Although the city describes Country Night as a first, its calendar documents other evening programs at the market. The July Splash Bash listing scheduled shopping into the evening, following a separate morning market that day. That program paired daytime and evening market hours within the same city event. July market listing
Plans to accommodate performances at the Farmers Market date to the venue’s earlier improvements. According to April 2018 City Council minutes, council awarded Schmoldt Construction a roughly $2 million improvement contract after the company submitted the lowest of three bids. The planned work included a performance area and upgraded food-truck spaces, along with permanent seating and restrooms. April council minutes
Source: Gainesville City Council minutes, April 17, 2018 — https://www.gainesville.tx.us/ArchiveCenter/ViewFile/Item/949
Council also addressed businesses surrounding the market later that year. November meeting minutes record approval of an economic-development budget amendment providing money for improvements to those businesses. According to the minutes, the funding was not earmarked for particular businesses. That allocation was a separate council action from the Farmers Market construction contract approved in April. November council minutes
Source: Gainesville City Council minutes, November 6, 2018 — https://www.gainesville.tx.us/ArchiveCenter/ViewFile/Item/1001
The city’s calendar shows that free evening entertainment followed at the venue. In July 2019, Gainesville advertised a screening of Willy Wonka and the Chocolate Factory at what the announcement described as the new Farmers Market. Admission to that screening was also free, according to the listing. City movie announcement
Elsewhere in North Texas, Denton Community Market describes a similar combination of producer sales and entertainment. Its website lists farms and artists alongside live music, children’s activities and food trucks, and identifies the market as producer-only. Its main schedule lists Saturday markets from March through December, ordinarily beginning in the morning and ending in the early afternoon. Denton Community Market

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