Jireh Bakery & café, a Madill family bakery, is opening a store in Gainesville

Jireh Bakery & café, the family bakery on the town square in Madill, Oklahoma, is opening a second store in Gainesville.

The bakery shared the news on its Facebook page on Monday, Nov. 9, in English and Spanish, and showed off its sign in the new space. It has not said where in Gainesville the store will be or when it will open. The owners said they have had to change their hours while they get the new store ready, and that the hours will be back to normal soon.

We will keep this story updated as we learn more.

How it started

Lucy and Jose Segura own the bakery and run it with their children, according to a September 2024 profile in The Madill Record. Before they had a storefront, the family spent years selling their baked goods on the road, in towns across North Texas and southern Oklahoma.

They told the paper that the customers made the choice of Madill for them. In other towns, Lucy Segura said, the first people in line would buy everything and leave nothing for the people behind them. Madill was different.

"The people in Madill would leave enough for everyone in line," Jose Segura told The Madill Record.

A customer told them about an empty space for lease on the square, and friends helped them get it ready, the couple said.

What they bake

Everything is made from scratch, according to the Madill Record profile. The menu is traditional Mexican baking. Conchas, the soft, slightly sweet bread with a crunchy top, were the best seller when the paper visited. The shop also sells tres leches cake, café de olla, other coffee drinks and sandwiches.

The Madill bakery is at 103 Plaza.