Landon Winery plans vineyard, brewery and distillery on the Red River in Denison

Landon Winery, which pours wine in downtown Gainesville, is planning a vineyard, winery, brewery and distillery along the Red River in Denison, the company says on its website. Landon describes the project as being in early planning and expects to open it in the coming years.

Antero Group, the company's planning consultant, describes a broader layout in its project summary. Production facilities, guest lodging and commercial space would sit alongside the winery.

Antero says its assignment covered traffic and utility infrastructure, and it reports coordinating with the Federal Emergency Management Agency on floodplain adjustments. The firm also drew up a proposed development schedule.

The project has been before Denison officials before. On Nov. 20, 2025, the Denison Development Alliance placed on its agenda a Landon Winery request for an extension on its project near the JM property.

Any zoning questions would move through Denison's Planning and Zoning Commission, which, according to the city, makes recommendations to the City Council on zoning and conditional-use matters. The commission has final say over plats.

Landon's company history traces Bob Landon's home winemaking to 1989 and the founding of Landon Winery in McKinney to 2005. The company says it now runs seven tasting rooms, and in 2025 it branched into beer and spirits with Landon Brewery and Landon Distillery. Its location listings include a Denison tasting room at 318 W. Main Street.

The Gainesville location occupies the former S.H. Kress building at 201 W. California Street. The Gainesville Economic Development Corporation announced on July 25, 2023, that Landon had bought the 1917 storefront, about 20,000 square feet, for its seventh location.

A winery that pairs tastings with a place to stay already operates in the region. 4R Ranch Vineyards and Winery in Muenster advertises tastings, tours, lodging and camping on its property. Its website describes a three-bedroom rental guesthouse and a tasting-room deck that looks out over the Red River Valley.

Grape growing has deep roots in Grayson County. Grayson College established the T.V. Munson Memorial Vineyard in 1974, and the college says it preserves more than 60 of Munson's original varieties and ships cuttings to growers and breeders around the country.

A 2025 economic-impact study commissioned by the trade group WineAmerica estimates that visitors to Texas wine regions spend roughly half a billion dollars a year. The figure is an industry estimate for the whole state, not a projection for Landon's project.

Silicon Valley Bank's 2026 survey of 450 family wineries found that sales straight to customers held flat at the typical winery. The bank's report credits tasting rooms and wine clubs with most of that direct business.