By GvilleTX Newsroom
Yellow Jacket TV is part of the production work behind Denison's Munson Stadium video board, with a Waples Memorial Methodist Church staff biography saying a Denison High student working with Yellow Jacket TV and Denison ISD handles LED-board graphics at games. For Gainesville readers, the Denison setup gives a nearby North Texas example of schools combining student media, sponsor money and game-day operations, a model that sits alongside Gainesville High School's own KPAW-TV listing.
Yellow Jacket TV's YouTube channel describes itself as a Denison High School-focused channel that carries Munson Stadium sports livestreams. The Waples biography identifies the student role as a Daktronics director position tied to game graphics, connecting the channel to both the webcast audience and the fans in the stands.
Denison ISD trustees approved buying the Munson Stadium video board on Oct. 20, 2020, according to district minutes. The agenda described the purchase as a sponsorship-funded project, and the minutes recorded yeas with no nays.
District board materials described the planned display as roughly 38 by 23 feet and said Munson Stadium hosts more than 50 district athletic contests each year. In the district's case to trustees, that use went beyond varsity football. Denison ISD said the board could serve graduations, elementary play days, Rachel's Challenge events, 5K for Kindness, Meet the Jackets gatherings, fundraisers and community cookouts.
The district also told trustees that the City of Denison planned to work with the school district on board-supported events, including July 4 celebrations, fitness events, patriotic events, Movies at Munson, concerts, rallies and festivals. Denison ISD said the board would support a Denison High School Career and Tech program teaching multimedia production and video-board operations.
The timeline in district materials shows the project was delayed during the first year of COVID-19. Denison ISD said the board had been discussed in March 2020, paused during the shutdown and restarted after community members kept working on sponsorships. Over the board's average 12-to-15-year life, the district projected partner, sponsor and advertising income at well over $1 million, enough in its projection to help pay for a replacement board and leave money for student programs.
The work also sits inside rules that govern school sports broadcasts and advertising. Denison ISD's athletics policy says live broadcasts require school approval and must follow UIL ad limits. UIL regular-season guidance allows member schools to permit Friday football webcasts, while over-the-air Friday football broadcasts remain barred unless allowed under UIL pilot-program language.
Other records show similar pressures around Texas high school venues. Gainesville High School's quick-links page lists KPAW-TV, and public YouTube listings for KPAW-TV include student-news and senior-video content. Nearby Sherman ISD's stadium package lists Daktronics control equipment, an end-zone LED board and video-production gear. Carroll ISD's Dragon Stadium sponsor page shows a business-sponsorship model built around scoreboard, sign and promotional-night exposure.
The state CTE framework gives Denison's stated training purpose a statewide reference point. The Texas Education Agency describes CTE as course sequences tied to academic standards and technical skills for further education and careers, and TEA lists Arts, Audio Visual Technology and Communications among its programs of study. NFHS Network markets nationwide live and on-demand high-school sports streaming and also sells automated Pixellot production systems, a different path from a local production setup that puts at least one student behind the controls.
_Editor's note: Everyone charged with a crime is presumed innocent unless and until proven guilty in a court of law._
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